Mercedes Brugh creates high-end etched glass jewelry, and is represented in 40 galleries around the United States. Her marketing strategy recognizes that Artisans cannot compete on price. One of her most valuable marketing tools is her database, which she regards as a “record of relationships.” Learn how to build your database, what information it should include, and how to use it at the next Artisan Conversation, 6:30-8:30 p.m. Oct. 25 at the Artisan HQ in Alexandria. Learn the value of personalized messages and offers to individual clients and how to use free or inexpensive contact methods. Mercedes also will introduce you to blogs, discussion boards, and books that will help you and your product to stand out. RSVP by Oct. 22 to Rosalyn@IndianaArtisan.org. $10.